Advent of Change Charity Advent Calendar
We are delighted to announce that Women for Women International is part of a unique advent calendar for Christmas 2019, alongside 23 other charities, which will appear in John Lewis & Partners stores across the country.
Last year the celebrity-endorsed social enterprise Advent of Change launched the first-of-its-kind charity advent calendar. By the end of 2018, the movement had raised £100,000 for its 24 chosen charities, and even received an award from the Prime Minister in recognition of outstanding contribution to charitable causes.
This year the calendar is returning, alongside four brand-new products. Women for Women International are proud to join the Advent of Change movement, as part of their Premium Advent Calendar for 2019.
Each day of this alternative advent calendar represents a £1 donation and describes how that gift could be used, giving the recipient a ‘feel-good feeling’ when seeing exactly how they’ve helped – from providing the building blocks of education for women survivors of war, to clearing plastic from UK shores, and even helping to provide life-changing medicine for a sick child.
Turning Christmas consumerism upside down
Advent of Change started with one person, and a little idea: to take a product built to receive, and reverse its purpose to give instead – an idea that quickly captured the imagination of many others.
The innovative social enterprise caught the attention of John Lewis & Partners, who this year will again be stocking the calendar in stores throughout the country and online.
Dan Cooper, Partner and Head Christmas Buyer at John Lewis & Partners, said: “In my role, I get to see some really interesting and exciting new products, but the Advent of Change advent calendar really stood out to me as an incredibly innovative way of giving back during the festive season.”
Advent of Change has also secured a number of exciting endorsements from household names such as Sir Richard Branson, Joanna Lumley OBE, Greg James, and Lawrence Dallaglio OBE.
This year, the Founder, 27-year-old Kristina Salceanu, hopes to more than double the amount raised last year, and help a total of 72 charities.
She said: "Advent of Change began with one simple idea: to give the gift of giving at Christmas. And that small idea has captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world. We’re a non-profit with a mission: to help make the world a more fair, equal and sustainable place.
We aim to create the world’s kindest products, and are delighted to announce more products that will support more charities for 2019. We are extremely proud to be representing Women for Women International with our Premium Advent Calendar."
The UK’s first Braille advent calendar
Part of Advent of Change’s range of charitable products is a pioneering new Braille version of the Premium Advent Calendar.
The UK’s first and only Braille advent calendar will span across 24 embossed pages, each featuring raised perforations that detail exactly what the recipient has given.
Advent of Change is, and always will be, a not-for-profit enterprise designed to encourage people to give a little something back, so it’s important to us that we are always as inclusive as possible.
Open up to change this year
The Premium Advert Calendar is available to buy online via the Advent of Change website and John Lewis & Partners, plus John Lewis and Waitrose stores across the country.
Continue reading
What does peace mean to you?
subtitle:
For women survivors of war, peace is not just an aspirational ideal, but a series of urgent, practical goals that they are working hard to make a reality.
Cindy, Julie and Jen are fans of our Ambassador Gillian Anderson and supporters of our work with women survivors of war.
Back in June, we held our #SheInspiresMe LIVE event, packed with great speakers, workshops, and discussions. We compiled this reading list for everyone who is looking to further explore their ideas, learn something new, or needs a gentle nudge to get started on their plan of action.