Basma graduated with a BA degree in Fashion Business before she started her career working in public relations at Peoples Revolution in New York City. Basma worked alongside brands such as Jeremy Scott Mara Hoffman and Style.com.
From there Basma moved to London where she began working at magazines ranging from Vogue, Net-A-Porter, Harper’s Bazaar, ES Magazine and InStyle Magazine.
Her experience working in Luxury and Commercial fashion allowed Basma to build an extensive book of contacts before setting out as a freelance Stylist.
In a bid to create powerful content, Basma began vlogging and created a series called She Is where she interviewed women in the fashion industry about their views on diversity. From there, Basma has been featured on BBC News, BBC Three, Radio 4 Women’s Hour and Radio 1xtra, ITV News, Channel 5 live and more.
Basma has also presented a featured documentary on BBC Three named “Inside The Real Saudi Arabia” which has had very successful viewing figures of over 1.7 million and has since been syndicated worldwide. Basma is now continuing her journey to present documentaries centred around identity and diversity.
#SheInspiresMe Car Boot Sale 2019
In May 2019, Basma took over our Instagram at our annual #SheInspiresMe Car Boot Sale which saw over 1,700 shoppers exploring 50 car boots including fashion and beauty.
An incredible £240,000 (and counting) was raised towards our work supporting women survivors of war.