ESCADA
ESCADA
From 2017 to 2020, Women for Women International was delighted to partner with female-founded fashion brand, ESCADA.
Special Edition Heart Bag
To celebrate the appointment of musician Rita Ora as ESCADA’s new brand ambassador, ESCADA and Rita Ora created a special edition of the Heart bag in Spring 2019. €15 from the sale of each bag was donated to our work helping women survivors of war rebuild their lives.
Rita chose the colour red to signify both strength and passion.
Rita Ora
Born in Kosovo, one of the countries Women for Women International operates in, Rita has a personal understanding of the impact of conflict. “I am so delighted that we are partnering with Women for Women International. Their work in helping women in conflict zones become economically empowered is so important. I am originally from Kosovo, so it was important to me to give something back to the women there,” she says.
During the Kosovo War in 1999, an estimated 20,000 Kosovar women were subjected to systematic rape. In the years following, rates of sexual assault, domestic violence, and sex trafficking have remained high. Since 1999, Women for Women International - Kosovo has served more than 33,000 women through our year-long programme.
The best thing about the Heart Bag is the message behind it. That you can be who you want to be, challenge the rules and feel strong and confident doing so.
THE FALL / WINTER HEART BAG COLLECTION
ESCADA donated 5% of profits from the Fall/Winter 2018 Heart Bag collection to our work helping women survivors of war to break free from poverty, stand up for their rights and create change for themselves, their families and communities. ESCADA’s activity raised enough funds to support a classroom of women through our year-long training programme.
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‘The Heart’ bag by ESCADA in support of Women for Women International. -
‘The Heart’ bag by ESCADA in support of Women for Women International. -
‘The Heart’ bag by ESCADA in support of Women for Women International. -
‘The Heart’ bag by ESCADA in support of Women for Women International. -
‘The Heart’ bag by ESCADA in support of Women for Women International. -
‘The Heart’ bag by ESCADA in support of Women for Women International.
#FollowYourHeartFirst
As part of ESCADA’s support in 2018, they donated $1 to Women for Women International for every image of hands in a heart shape with #FollowYourHeartFirst, @escadaoffical and @womenforwomenuk in the caption.