BA&SH
BA&SH
A brand with sisterhood at its heart
Ba&sh was created by two close friends, Barbara Boccara and Sharon Krief, who felt understood by one another. For the last 15 years, Barbara and Sharon have been reinventing feminine style with an ideal wardrobe. Now more than ever, solidarity and support amongst women is essential. Ba&sh are committed to standing by the sides of women around the world, with the vision to help women to feel free, strong and beautiful.
At ba&sh, women are at the centre of all our concerns. We want to support a cause that is close to our hearts by helping all women who are victims of all forms of violence. This is why we are very happy to support Women for Women International.
Beautiful & Strong T-shirt
In January 2020, Ba&sh designed the Beautiful & Strong t-shirt in support of Women for Women International, donating 100% of profits to help women survivors of war rebuild their lives. For every posting or re-posting of a photo on Instagram of someone wearing the t-shirt using the hashtag #bashstrongertogether, Ba&sh donated an additional €1 to Women for Women International.
For International Women's Day 2020, Ba&sh hosted an in-store event with Leila Maleki. Guests took part in our #MessageToMySister campaign, writing vital messages of support to women survivors of war.
Enough t-shirt
Following the sell-out success of the Beautiful & Strong t-shirt, Ba&sh supported us again with a new exclusive design. To mark the International Day for the Elimination of Violence Against Women, Ba&sh said ‘enough’ to violence against women and girls and donated an incredible 100% of profits to our vital work.
Become a Corporate Partner
Women for Women International believes that businesses have the potential to transform lives.
We seek partnerships which are built on strong, long-term and authentic relationships. Together, we are a network ready to stand up and celebrate the strength and resilience of women survivors of war.