Alex Eagle continues to bring new energy to the European retail scene with her refined, offbeat aesthetic.
Eagle began her career at Tank and Harper’s Bazaar magazines and worked in PR for British fashion label and retailer Joseph. She made her name in retail as Creative Director of her eponymous luxury concept store, Alex Eagle Studio, which opened in 2014 blending fashion, lifestyle, elements of a gallery and the warmth of a private home.
In 2015, Eagle launched her eponymous collection of luxurious modern essentials followed by a bespoke tailoring service in 2017. Alongside this, Eagle oversees The Store X, which opened its flagship spaces in Berlin, Oxfordshire and London.
Her extensive side projects include a seat on the Serpentine Gallery’s Future Contemporaries Committee, Contributing Editor to Suitcase and T Magazine and her work with Women for Women International.
#SheInspiresMe Car Boot Sale 2019
In May 2019, Alex Eagle and The Store X hosted our 4th annual #SheInspiredMe Car Boot Sale, offering designer items at great prices. The event saw over 1,700 shoppers exploring 50 car boots. An incredible £255,000 (and counting) was raised to support the work of Women for Women International.